Vice President, Marketing and Public Affairs
Princeton HealthCare System
Carol Norris-Smith is Vice President, Marketing and Public Affairs, of Princeton HealthCare System (PHCS). With more than 20 years of experience in healthcare marketing and public relations, Ms. Norris-Smith directs the comprehensive marketing program, which includes advertising, publications, the website, social media and call center, as well as media relations, strategic communications planning, community education and the Art for Healing Program. Ms. Norris-Smith played a key role in developing PHCS’ brand identity, establishing the Community Education & Outreach Program andall internal and external communication regarding the move to PHCS’ new acute care hospital.
Under her direction, PHCS’ marketing programs have received more than 60 national, regional and statewide awards, including a Silver Anvil Award and a Silver Anvil Award of Excellence from the Public Relations Society of America. Community Education & Outreach has provided nearly 15,000 screenings, lectures and other programs since it was established 12 years ago. Ms. Norris-Smith has spoken at national marketing conferences, including the Forum for HealthCare Strategists and World Congress.
Ms. Norris-Smith was formerly Director of Public Relations at St. Christopher’s Hospital for Children in Philadelphia. She directed all public relations activities of this 183-bed pediatric hospital and managed an aggressive media relations program that resulted in an average of 700 significant local, regional and national placements annually. Ms. Norris-Smith also supervised the hospital’s involvement in all special events.
Previous posts, all in Philadelphia, were as follows: Public Relations Associate at Albert Einstein Medical Center; Publicity Manager, Schlessinger-Van Dyck Agency; Promotions Coordinator, Temple University, Center for International Studies; and Assistant Curator, Carpenters’ Hall.
Ms. Norris-Smith received her bachelor’s degree from Temple University, Philadelphia, and was elected to Phi Beta Kappa. She completed the Temple in Rome Program and graduate course work in public relations writing and editing, marketing, and communications concepts.